How important are keyword domains to SEO?

Impact of keyword domain names on organic search rankings

SEO intelligence software company CanIRank conducted a very interesting in-depth study into the impact of keyword domain names on organic search rankings. The research provides hard evidence that companies could greatly reduce their costs by investing in keyword domains despite recent moves by Google to reduce their influence.

CanIRank's research compares websites using keyword domain names to brandable domains and which are able to attain top rankings more easily. This is hotly contested topic in the search optimization realm and this study frames how important it is for companies to stay in the know on these trends.

Read the full study